Brisbane Cycling Festival & Active Lifestyle Expo- Case Study

Brisbane Cycling Festival and Active Lifestyle Expo

A Showcase of Innovation & Collaboration

Embark on Artefact Group's remarkable journey in transforming Brisbane into a hub of cycling and active living, setting a new standard for world-class events.

Project Overview

In an exciting collaboration with AusCycling, Artefact played a pivotal role in bringing the Brisbane Cycling Festival and Optus Active Lifestyle Expo to life. This festival was not just a six-week celebration of cycling and active lifestyles but a testament to the hard work, innovation, and dedication of the Artefact Group team.

Impact

Our commitment to excellence in event management was on full display as we took lead on Pre-Production, Site Operations, and Expo and Festival Management. This ensured every detail was meticulously planned and executed, from the initial stages of production to the final wrap-up of the festival.

Operational Excellence

Leveraging advanced technology for Footfall Counting and Analytics, we accurately measured and analysed attendee movements and behaviours, providing invaluable insights for future events. Additionally, implementing state-of-the-art captive Wifi solutions enhanced the attendee experience, keeping everyone connected and engaged throughout the event.

Our thanks go to AusCycling, all the participants, sponsors, and every single attendee who made this event a spectacular success.

Footfall Counting and Analytics

Artefact Group's Footfall Counting and Analytics service uses cutting-edge technology to track and analyze attendee flows in real-time. Our advanced sensors and data analysis tools provide a deep understanding of crowd movements, identifying peak times and helping to optimize event layouts. The insights gained from our analytics dashboard are invaluable for enhancing attendee satisfaction and improving future event planning and execution.

Captive WiFi Solutions

Our Captive WiFi service ensures attendees stay connected, enhancing their event experience and increasing social engagement. The high-speed, reliable WiFi network, paired with a captive portal, offers a platform for data collection and content delivery. This service not only elevates the attendee experience by providing seamless internet access but also enables personalized engagement and valuable insights into user preferences and behaviors.